How well do you know your target users? What is their willingness to pay for apps and make in-app purchases? The answer lies with the type of Mobile OS your users prefer. So, Understanding the User Behavior Plays a Major Role Here.
Understanding how behaviours differ between Android and iOS users will help you to identify which user group is the most suitable for your product and business goals, and ultimately help you choose which platform is right for your mobile app development.
By looking at your users’ choice of smartphone, you already gain some useful knowledge from statistical data alone. For example, iOS users typically have a higher income and more education than Android users. This information in itself may influence your decisions about the product’s monetization strategy. If your monetization strategy relies heavily on in-app purchases, an iOS app may be the most profitable platform; however, if you plan to monetize through ad placements, Android might be your best choice.
Remember, the primary objective of any mobile app is to provide users with a solution to a specific problem they collectively face.